Woman more likely to consider car insurance impact

Women are more concerned than men of the impact that a new car will have on their car insurance, new research has discovered.

A recent survey of British car owners by Experian, has found that women are more likely to regard the impact of running costs, price, tax and insurance in much higher esteem when buying a new car than men.

Instead, men are more emotive when purchasing a new vehicle and are more likely to be won over by the car's brand and how the car will affect their image.

Also, once a woman has done her calculations and selected the right car, she is more likely to keep it for the long haul, with 69 per cent of women compared with 60 per cent of men, likely to keep their car beyond three years.

Kirk Fletcher, managing director of Experian's Automotive division, said: "[Men] are more inclined to base their decisions on what the car means to them. Buying a car can be an emotional process, especially if the car buyer has gone through a lot just to find the right one."

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